Our Story
Built Because
Money Shouldn't
Feel Scary.
The biggest barrier to financial health isn't knowledge — it's avoidance. We built Pocket Piggy to break that cycle.
The biggest barrier to financial health isn't knowledge — it's avoidance. We built Pocket Piggy to break that cycle.
Looking at your finances feels stressful, judgmental, and exposing. So most people just... don't. They open the bank app, feel a pang of guilt, and close it. They tell themselves they'll "start next month."
The problem was never a lack of budgeting tools. It's that every finance app treats money like a spreadsheet problem when it's actually an emotional one.
We believe checking your finances should feel as natural and satisfying as checking your step count. Not a chore. Not a guilt trip. A 30-second daily habit that makes you feel in control — with a little pig that cheers you on.
We don't need you to categorize every cent correctly. We need you to show up. The habit of looking is the foundation everything else is built on.
Your financial data is the most sensitive data you have. It should never leave your device unless absolutely necessary. We will never monetize user data. We will never store your transactions on our servers. Your money life stays in your pocket.
A daily 30-second check-in where you glance at your balance is more valuable than a perfectly tagged transaction history you avoid for three months. We reward you for showing up — not for being perfect with money.
Banks feel cold, corporate, and intimidating. Pocket Piggy should feel like a friend in your pocket. The mascot isn't decoration — it's the emotional bridge between "I should check my money" and "I want to check my money."
The best automation gives you back time without taking away understanding. When we auto-categorize a transaction, you still see it. When we project your balance, you still own the inputs. Less friction, never less agency.
A crippled free tier builds resentment, not loyalty. Free users can fully manage their finances. Pro is a genuine upgrade — automation, analytics, and deeper insights — not a ransom payment to unlock basic functionality.
Your financial data is encrypted on your device with AES-256. We literally cannot see your transactions, budgets, or balances. Other apps store everything in their cloud — we don't.
Most apps reward you for having good numbers. We reward you for showing up. XP, streaks, a mascot that reacts to your consistency — not your bank balance. The habit is the goal.
Budget tracking, transactions, projections, multi-currency, gamification — all free forever. No credit card. No 14-day bait-and-switch. Pro adds bank sync and smart categorization for people who want the next level.
I built Pocket Piggy because I've lived the "work hard, still behind" life. I've worked multiple jobs. I've relied on credit cards when emergencies hit. And even when I started earning more, it still felt like I was one surprise away from falling back under.
I was tired of treading water.
So I built Pocket Piggy — not to learn more, but to finally look. To see where my money was going, what I didn't need, and where I'd land before the end of the month. It helped me get control back. And now, you can too!
You deserve a system that works in real life — so you can breathe easier. Pocket Piggy helps you see what's coming, cut the waste, and build momentum.
Plan smarter. Breathe easier.
— Joe Founder, Pocket Piggy LLC
Join the waitlist and get a 14-day free Pro trial. Free forever on the Free tier. No credit card required.
Join the waitlist and get a 14-day free trial
That's double the standard trial — just for signing up early.
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